Grounding Breitling’s Aviation Image to Take the Brand to New Heights
From the brink of bankruptcy to a $3.3 billion valuation, Georges Kern’s “air, land, and sea” approach to making Breitling a more sustainable watch brand—both environmentally and fiscally—has accelerated its growth in a time of global upheaval and uncertainty.

Masse Mystérieuse
Yet another sublime mystery watch from the Cartier Maison. Although she has departed Cartier, this has the hallmarks of Carole Forestier-Kasapi's ingenuity written all over it.
I'd say I'm disappointed to see it lacks a free-sprung balance at this price point, but in a somewhat satisfying twist, this setup manages to deftly sidestep the impact of gravity on timekeeping performance, helping to mitigate one of the downsides of regulating pins.
Inside Vitsoe
The six-decade-old company intent on enabling and manufacturing products designed to last.
“I have a deep problem with a capitalist system that benefits a few at the expense of many. We’re doing our little bit to change it.”
Principled perspective from its current co-owner, Mark Adams.

Bulgari Octo Finissimo Ultra
So thin that its engineers and designers had to ditch the crown.
This is the company's 8th record breaker in 8 years. 8 sides. 8 patent applications. I'm surprised they didn't limit it to a run of 8 pieces. It's certainly understandable why Bulgari has limited this to a run of just 10, though. While I'm sure it's a delight on the wrist, I can see a piece this delicate returning for service often if worn with any degree of regularity. Particularly in light of the omission of various safety mechanisms typically found around the escapement and oscillator. That said, the engineering exhibited in this chef-d'œuvre is nevertheless impressive and the hybrid tungsten carbide mainplate that doubles as the caseback may prove any supposition of fragility unfounded—provided it doesn't fracture.
Beyond being the current record holder as the world's thinnest mechanical watch, it is entirely feasible the Octo Finissimo Ultra might very well house the thinnest free-sprung balance wheel ever produced.