Grounding Breitling’s Aviation Image to Take the Brand to New Heights
From the brink of bankruptcy to a $3.3 billion valuation, Georges Kern’s “air, land, and sea” approach to making Breitling a more sustainable watch brand—both environmentally and fiscally—has accelerated its growth in a time of global upheaval and uncertainty.

Masse Mystérieuse
Yet another sublime mystery watch from the Cartier Maison. Although she has departed Cartier, this has the hallmarks of Carole Forestier-Kasapi's ingenuity written all over it.
I'd say I'm disappointed to see it lacks a free-sprung balance at this price point, but in a somewhat satisfying twist, this setup manages to deftly sidestep the impact of gravity on timekeeping performance, helping to mitigate one of the downsides of regulating pins.
Inside Vitsoe
The six-decade-old company intent on enabling and manufacturing products designed to last.
“I have a deep problem with a capitalist system that benefits a few at the expense of many. We’re doing our little bit to change it.”
Principled perspective from its current co-owner, Mark Adams.