Behind the Scenes at Sellita

Founded in 1950 by Pierre Grandjean and acquired by Miguel García in 2003, Sellita has grown to become the primary alternative to ETA's stable of workhorse movements following Nicholas G. Hayek's proclomation in 2002 that the Swatch Group would begin curtailing the supply of movements from ETA, which powered well over half of timepieces produced by the Swiss watch industry at the time.

In 2022, Sellita produced somewhere in the neighbourhood of 1,500,000 movements, with a staff of just 850 employees.