Patagonia seeds control of the company to a charitable trust charged with caring for the planet. All profits to be channelled into a charitable foundation to make that happen.

I continue to be impressed by the conviction and values of Yvon Chouinard and the approach he has taken to running Patagonia over the decades.

Rolex founder, Hans Wilsdorf, made a similar change to the ownership of Rolex and Tudor prior to his passing. By that measure, the future for Patagonia remains bright and the future of our planet better for it.