Beyond Ken Kocienda & Imran Chaudhri's Solar face that shipped with the original Apple Watch, Geoff McFetridge's Artist face is one of the first to truly begin to explore the boundary pushing potential of the device.

The first time that the thought of a constantly evolving watch face ever crossed my mind occurred while touring a small exhibit of digital works at the British Museum back in 2004, coincidentally, the exhibit also included a profile on Jony Ive & his design work for Apple up to that point.