From eponymous, white-labelled watches to partnerships with NASA and Omega, Charles Schultz's beloved beagle has a longstanding legacy in the watch industry.

Robert Leedham, reporting for GQ, dives into the process that Paige Braddock and his team at Charles M Scholtz Creative Associates went through, alongside the designers at Apple, to create the 12+ minutes of animation that lend a splash of whimsy to the new Snoopy dial available in watchOS 10.