The Scuba's Bioceramic Palette

On the heels of the Swatch × Blancpain collaboration, Nick Hayek Jr. provides Bloomberg's Andy Hoffman and Julius Domoney an inside look at how Swatch's patented Bioceramic material is made.

Alluding to the overarching impact that the recent Swatch collaborations have had, Hayek boasts that they've shown prestige brands that:

We have created a new market, there is an opportunity to reach the younger people without harming your own image.

Image credit Pascal Mora for Bloomberg