Swatch adds a touch of Omega's Moonshine Gold to their MoonSwatch collab. Available for one day only, at Swatch boutiques in London, Milan, Tokyo, and Zurich.

While the Swatch Group has clearly deciphered and put into practice the soul of the shoe drop hype machine, deftly applying it to similarly-priced timepieces, I have my doubts that this particular MoonSwatch will cast anywhere near the same shadow that last year's MoonSwatch announcement did over the whole of Watches and Wonders 2022.