In an interview with Cam Wolf, reporting for GQ:

"There’s no way to make high-end mechanical watches accessible to everyone who appreciates them, but there is a way, at any price point, to create something that inspires the same feeling of involvement in terms of seeing something that appeals to you and the joy of opening the box, throwing it on your wrist and looking at your new watch with a smile. That emotion shouldn’t have to be expensive, in theory."