Some convincing evidence, posited by Alex Cox and corroborated by Stephen Hackett in 2018.

If one were to include tints, tones, and shades in the mix, Apple's subtle variations on white over the years would be a heavy contender—beyond the iconic, white earbuds of the early 2000s, dating all the way back to a number of the early prototypes in Hartmut Esslinger's Snow White design language that dictated the look and feel of Apple's hardware in the 1980s.