by Jon Edwards

Freesprung

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Louis Erard × Massena Lab

Traditional in looks with nouveau execution. The stamped dial of the new Louis Erard Regulateur, featuring design direction from William Massena, serves up a pleasing aesthetic with typography that almost seems to float above the dial.

The broad form of the 'A' in Massena's logotype, well-suited to watch dials and informed by vintage watch typography, stands in stark contrast to the slimmer, more modern 'A' in Louis-Erard's logotype, which is derived from type designed for signage and screens.

Image credit Louis Erard via Watches by SJX