Traditional in looks with nouveau execution. The stamped dial of the new Louis Erard Regulateur, featuring design direction from William Massena, serves up a pleasing aesthetic with typography that almost seems to float above the dial.

The broad form of the 'A' in Massena's logotype, well-suited to watch dials and informed by vintage watch typography, stands in stark contrast to the slimmer, more modern 'A' in Louis-Erard's logotype, which is derived from type designed for signage and screens.