Bootstrapping
Interesting to note that Pebble, the most recent timepiece to smash the Kickstarter ceiling, was rejected by most VCs.
Redirecting to https://web.archive.org/web/20120418224737/http://go.bloomberg.com/tech-deals/2012-04-17-rejected-by-vcs-pebble-watch-raises-3-8m-on-kickstarter/