“A watch is not a commodity, because you don’t need a watch to tell the time. It’s a statement. It’s like shoes, it’s about design. It’s a feeling. It’s an emotion. It’s a relationship.” – Georges Kern, Breitling’s new CEO
“A watch is not a commodity, because you don’t need a watch to tell the time. It’s a statement. It’s like shoes, it’s about design. It’s a feeling. It’s an emotion. It’s a relationship.” – Georges Kern, Breitling’s new CEO